20+ Years Helping Trades & Local Businesses Rank Higher on Google

Local SEO Consulting That Gets You More Calls — Fast, Clear, No Jargon

Get one-to-one expert guidance that cuts through confusion and gives you a clear, practical plan to rank higher on Google and bring in real enquiries.

What You'll Get From Your Consultation:

  • Fix your Google Business Profile problems
  • Understand exactly why you're not ranking
  • A clear, realistic SEO roadmap
  • Simple, honest advice that actually works

Trusted by trades, local businesses, and organisations across the UK — and backed by real results from the digital assets I build myself.

"Phil explained more in 45 minutes than my agency did in 18 months." — Mark, Belfast Electrician

About Phil Carrick — Local SEO Consultant (UK)

I'm Phil — a local SEO consultant with over 20 years of experience helping tradespeople and small businesses get found on Google. I specialise in Google Business Profile optimisation, local SEO strategy, and building simple, effective systems that generate real enquiries.

I also create high-performing digital assets including:

  • SolarInstallersNI.com — a fast-growing solar lead-generation site
  • TrustedTradesNI.com — NI's growing home-services directory
  • TrustedTradesNorthEast.com — a North East directory with 500+ trusted trades

These projects give me practical, real-world insight into what actually works for local visibility today. If your business depends on local customers finding and trusting you online — I can help.

Why Work With Me?

Most SEO advice online is confusing, outdated, or deliberately vague. My job is to make everything simple.

Here's why people book a consultation:

I explain things in plain English

No jargon, no agency waffle

20+ years of experience

I know what actually works for local businesses

No contracts, no upsells

You only pay for what you need

I show you exactly what to fix

Not 50 things that don't matter

I work with real businesses every day

Not theory or templates

I specialise in trades and local services

I know your world

Everything is practical

You leave the call knowing exactly what to do next

If you want clarity, direction, and a genuine expert who actually cares, you'll feel right at home here.

Who This Consultation Is For

This session is perfect if you're a:

Tradesperson (electrician, plumber, roofer, builder, heating engineer)
Local service business (cleaning, landscaping, removals, beauty, home services)
Small business owner trying to understand SEO properly
Business with a website that gets traffic… but no enquiries
Business that USED to rank but suddenly dropped
Owner confused by conflicting advice from agencies or freelancers
New business wanting to launch properly on Google
Business that relies on Google Maps for leads

And especially if you're:

Not sure what's working and what isn't
Tired of being fobbed off by agencies
Ready to fix things but don't know where to start

If any of this sounds like you, this consultation will help.

Recent Wins

  • Helped a brand-new site (SolarInstallersNI.com) reach page 1 for competitive NI solar keywords within weeks
  • Increased reviews for a local business from 8 to 82 in 3 months — now ranking in the Google Top 3
  • Took a hospitality business into the Top 3 in an extremely competitive niche
  • Provided a CEO with the most useful SEO session of their career (their words, not mine)
  • Built TrustedTradesNorthEast.com — a regional directory with 500+ trusted trades across the North East, designed to help homeowners find reliable service providers while generating leads for local businesses

Digital Assets I've Built

I don't just talk about SEO — I build high-performing digital assets that rank, generate leads, and help local businesses grow across the UK.

SolarInstallersNI.com

A new domain already moving into top positions for competitive solar keywords

TrustedTradesNI.com

NI's growing home-services directory helping homeowners find reliable local pros

TrustedTradesNorthEast.com

A regional directory with 500+ verified trades, designed to support local businesses and homeowners across the North East

Additional regional directories planned for 2026 (Wales, Scotland, London, North West)

These assets give me real-world, hands-on experience in what works today — not just theory.

Why This Consultation Matters

SEO doesn't need to be complicated — you just need someone who knows what actually matters.

During your session, we cut through jargon and focus on:

What's holding you back

What is (and isn't) worth fixing

Where to focus first for fastest results

You'll walk away with clarity, confidence, and a plan that makes sense.

What We'll Cover In Your 1-Hour Consultation

  • Your Google Business Profile audit
  • Quick website & ranking review
  • Keyword & location strategy
  • What's stopping you from ranking
  • Simple fixes you can do immediately
  • A clear action plan for the next 30 days

No fluff. No upsells. Just clarity.

What Business Owners Say

Rent A Tent NI

Trades / Huge Results

"From 8 reviews to 82 in just 3 months — and ranking top of Google."

"When I first started working with Phil, my business was brand new and barely showing up on Google. After he tuned up my Google Business Profile, enquiries more than doubled each week. The difference has been amazing."

— Manus, Owner of Rent A Tent NI

Results:

  • 925% increase in reviews
  • Top 3 Google rankings
  • £0 ad spend needed

Mourne Meadow Cabins

Hospitality / Competitive Niche

"My business flourished — I'm now Top 3 on Google."

"Phil taught me things I'd never have figured out on my own. His friendly, professional approach made every session a pleasure. Thanks to him, I'm ranking in the top 3 in a very competitive space."

— Rosemary Peters, Owner of Mourne Meadow Cabins

Toward Ltd

CEO-Level Endorsement

"The most helpful SEO session I've ever had."

"I've worked with many SEO companies, but none came close to the clarity I got from 90 minutes with Phil. He explains SEO in a way that's clear, simple, and immediately actionable."

— Johnny Parks, CEO of Toward Ltd

Trusted By Professional Firms Across Northern Ireland

"In a world full of digital marketers, we were extremely fortunate to have found Phil. He is extremely knowledgeable, professional, patient — and a genuinely nice person to work with. We would have no hesitation recommending him."

— Knox Clayton Architects

Trusted By

Rent A Tent NI Mourne Meadow Cabins Toward Ltd Knox Clayton Architects

Ready For Clarity?

Book your consultation and get a clear path to ranking higher on Google — the right way.

💷 Pricing

£175 per hour

Pay-as-you-go consulting. No contracts. No upsells.

Most clients book:

A 1-hour diagnostic session
A GBP review
A website audit
A second opinion on agency work
A strategy session for ranking in multiple towns

If an ongoing package is better value for you, I'll tell you — honestly.

🚀 What I Can Help With (Most Popular)

Google Business Profile Advice

Fixing:

Wrong categories
Bad service setup
Poor descriptions
Suspensions
Missing reviews
Incorrect service areas

This alone often unlocks big results.

Local SEO Strategy

I'll help you understand:

What keywords to target
Which towns you can realistically rank in
How long it will take
What competitors are doing
How to build local trust
Where to focus your time

Website & Content Support

I review:

Whether your website supports local SEO
What content you need
How to structure service pages
How to create local relevance
Whether your site is helping or hurting you

Second Opinions (Very Popular)

If you're working with an agency, I can tell you:

Whether they're doing things correctly
Whether you're being overcharged
Whether their "backlinks" are safe
Whether the strategy makes sense
Whether results are realistic

No bias. No agenda.

👋 Not Sure What You Need?

That's fine — message me. Sometimes a 10-minute chat is all you need to get clarity.

Looking for Practical SEO Help?

Whether you need a one-off call, a full audit, or just someone to answer a quick question — I'm here to help.

Hourly consultancy available — no contracts, no commitments. Just practical advice when you need it.

No pressure, no sales pitch. Just a friendly conversation to see if I can help.

Contact & Support

If you have questions before booking, you can reach me directly anytime.

Response time: Usually same day

Frequently Asked Questions

Everything you need to know about SEO consultancy

Still have questions?

Message me on WhatsApp or email — I'm happy to chat with no obligation.