THE go-to resource for local businesses! Get actionable Google strategies, online review tactics, and digital marketing tips that actually work. Written in plain English, no jargon guaranteed!
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You don't need another social media account to manage. You don't need to dance on TikTok. You just need to show up when people in your area are searching for what you do.
And the best part? Google already gives you a free tool to do exactly that — your Google Business Profile (GBP). So why do most local businesses barely touch it?
Your Google Business Profile (GBP) is often the first impression local customers get of your business. Like a well-kept garden, it needs regular care and attention to truly flourish. When optimised correctly, it can put you ahead of local competitors, boost enquiries, and drive more people through your doors.
But here's the question: Are you making the most of it? From verification to customer engagement, every detail counts in winning more local business.
Here's something that blew my mind when I first heard it: 90% of people read online reviews before they buy anything. Seriously! I thought my wife was the only one who spent twenty minutes reading Amazon reviews for a £3 phone case, but turns out nearly everyone does it. It reminded me of my old dog Buster - he never approached another dog without having a proper sniff first...