Simple tweaks UK trades can make today to get more calls, reviews, and visibility
If you're an electrician, plumber, joiner, builder or any UK trade, the fastest way to get more visibility on Google in 2026 is to improve your Google Business Profile.
It's the first thing customers see — and the #1 driver of calls, reviews and bookings.
Here are the quickest wins you can do today that make Google trust you more and show you higher.
Most trades set their service list once and forget about it. In 2026, Google heavily rewards freshness.
Quick win:
Add or update at least one service and give it a detailed description.
Examples:
This alone sends Google a "this business is alive" signal.
Google loves visual updates. In 2026, it's one of the fastest ways to boost visibility.
Use ANY of these:
Doesn't need to be fancy. It just needs to be recent.
Google's review system rewards consistency, not volume. One fresh review in 2026 is worth more than five from last summer.
Tip:
Ask for a review whenever you finish a job and say something simple like:
"Mind leaving me a quick review? It really helps other customers know I'm reliable."
That's it — honest and human works best.
Google doesn't care how long it is. It only cares that your business hasn't "gone silent."
Simple posts work best:
Google treats these posts as trust signals.
Your primary category is your ranking superpower. If you choose a weak one, you won't show up.
Best primary categories for UK trades:
Only change if it's wrong — this is a big ranking lever.
This is where you strengthen your expertise and relevance.
Use this template:
"We're a trusted UK trade providing reliable, high-quality work across {your area}. We specialise in {services}, offer fast response times and take pride in clear communication and honest pricing."
Straightforward. Zero fluff. Google loves clarity.
Trades who enable messaging typically get 15–40% more enquiries.
Most customers prefer a quick message instead of calling — especially during work hours.
Turn it on.
Reply fast.
Watch calls increase.
Google's ranking system now focuses on:
You don't need fancy SEO. You just need to show Google you're active, trusted and doing real work.
Do the seven steps above and you'll see:
And you'll outrank bigger companies who never update their profile.
If you want me to take a quick look at your business and give you clear next steps:
Fast, friendly, and no nonsense.