What trades does Phil Carrick help in Northern Ireland?

Phil helps electricians, plumbers, heating engineers, gas fitters, joiners, builders, handymen, plasterers, roofers, painters & decorators, gardeners & landscapers, window cleaners, pressure washing, cleaners, locksmiths, glaziers, flooring specialists, pest control, and tilers across Northern Ireland.

How does Phil help tradespeople with Google?

Phil fixes Google Business Profiles, boosts rankings through ongoing optimization, helps get more reviews automatically, keeps profiles active with weekly posts and updates, and offers call handling for the Pro package so trades never miss a job.

Why do trades work with Phil instead of an agency?

Phil talks like a normal guy with no jargon, uses WhatsApp instead of emails, does everything for you with no dashboards, provides clear friendly communication, and delivers results you can feel - more calls, reviews, visibility, and less stress.

Does Phil only work with certain types of trades?

No. Phil works with any trade operating across Northern Ireland who relies on their phone ringing for business. If locals are Googling your trade + your town, Phil can help you get seen, trusted, and chosen more often.

Do trades really need ongoing SEO?

Yes, for most trades. Ongoing SEO keeps your Google Business Profile active with fresh content, maintains your ranking position, responds to algorithm changes, and builds review momentum. Google favors businesses that show consistent activity. One-off fixes help initially, but ongoing work prevents you from sliding down rankings as competitors overtake you.

What happens if I stop SEO after ranking well?

Your rankings will gradually decline as competitors continue optimizing. Google's algorithm prioritizes recent activity—fresh posts, new reviews, updated information. If you stop, your profile becomes stale. Think of it like stopping gym workouts: you won't lose everything overnight, but momentum fades and competitors who keep going will overtake you.

Is a one-off SEO fix enough for trades?

A one-off fix works if your profile is broken, you're in a quiet area with little competition, or you can consistently post, get reviews, and make updates yourself. But for most trades in competitive areas, ongoing work is needed to maintain visibility and stay ahead of competitors who are actively optimizing.

What's the difference between SEO and what trades actually need?

Traditional SEO focuses on website content and backlinks. What trades actually need is Google Business Profile optimization: keeping your profile active with posts, getting regular reviews, maintaining accurate information, updating services, and staying visible in the local 3-pack. It's less about technical SEO and more about consistent local presence management.

Why does ongoing support matter more in busy areas?

In competitive areas like cities, multiple trades are fighting for the same keywords. If five electricians in Belfast are all optimizing regularly, standing still means falling behind. Ongoing support ensures you match competitors' efforts with fresh content, new reviews, and continuous improvements. In quieter areas, one-off fixes often suffice because there's less competitive pressure.

Can I do ongoing SEO myself instead of paying for it?

You can, but most trades don't have the time or knowledge. Ongoing SEO requires weekly posts, review management, tracking rankings, updating services, responding to algorithm changes, and monitoring competitors. If you're busy with actual trade work, it's hard to stay consistent. That's why many trades prefer monthly support that handles everything.

Is £297 per month local SEO worth it for trades?

For most UK trades, yes. £297/month covers ongoing Google Business Profile optimization, weekly posts, automated review request system, ranking tracking, and consistent visibility improvements. If you book just one extra job per month from better Google visibility, it pays for itself. Most trades see multiple extra jobs monthly once their profile is optimized and actively managed.

What do you actually get for £297 per month?

The £297 Growth package includes: ongoing Google Business Profile optimization, weekly posts to keep your profile active, automated review request system, AI-powered content improvements, monthly ranking heatmaps showing where you appear in local searches, and priority WhatsApp support. It's everything needed to maintain and improve your local Google visibility.

How many extra jobs would I need to make £297 back?

For most trades, just one extra job per month covers the cost. An electrician charging £500 for a rewire, a plumber charging £300 for boiler work, or a roofer charging £800 for repairs only needs one additional customer from Google each month to make it worthwhile. Most trades see several extra inquiries weekly once properly optimized.

Why does ongoing support cost £297 instead of a one-off fee?

Because Google's algorithm constantly changes and competitors keep optimizing. Ongoing support means weekly posts, continuous review building, regular updates, algorithm adjustments, and staying ahead of competition. A one-off fix sets things up correctly, but ongoing work maintains and improves your position over time. Think of it like gym membership versus a personal training session.

Is £297 expensive compared to other marketing?

No. Facebook ads for trades typically cost £300-500/month with no guarantee of local customers. Printed flyers cost £200+ per drop with poor conversion. Trade directories charge £50-150/month per site with limited visibility. £297 for complete Google Business Profile management—where most customers actually search—offers better ROI than traditional advertising.

What happens if I stop paying after a few months?

Your Google Business Profile stays as it was when you stopped, but fresh activity ends. Rankings gradually decline as competitors continue posting and getting reviews. You won't lose everything immediately, but momentum fades. Your profile setup and existing reviews remain, but without ongoing optimization, visibility slowly decreases as others overtake you.

What's the difference between a one-off SEO fix and ongoing support for trades?

A one-off SEO fix is a complete Google Business Profile setup that corrects categories, services, reviews, and description once. Ongoing support builds on that with weekly posts, continuous review gathering, AI improvements, and regular optimization to maintain and improve rankings over time. One-off works for fixing problems; ongoing keeps you visible and competitive.

When does a one-off SEO fix make sense?

A one-off fix is ideal if your Google Business Profile is broken or poorly set up, you're in a quiet area with low competition, you're just starting out and need the basics right, or you have time to handle posts and reviews yourself. It's the foundation—everything set up correctly once.

When do trades need ongoing support instead?

Ongoing support makes sense if you're in a competitive area where trades are fighting for visibility, you want steady growth with regular posts and new reviews, you don't have time to manage Google yourself, or you want to stay ahead of algorithm changes. It's for trades who want consistent, growing visibility.

Can I start with a one-off fix and upgrade later?

Yes. Many trades start with a one-off fix (Starter package at £149/month) to get everything set up properly, then upgrade to ongoing support (Growth package at £297/month) once they see results and want more visibility. It's a natural progression as your business grows.

What happens after a one-off SEO fix is complete?

Your Google Business Profile is properly optimized with correct categories, services, description, and initial reviews. You'll rank better than before. But to maintain that position, you need to stay active with posts and reviews yourself, or upgrade to ongoing support where it's handled for you automatically.

Why do most trades choose ongoing support over one-off fixes?

Because Google favors active profiles. Ongoing support means weekly posts, consistent reviews, and continuous improvements that keep you visible. Trades who stay active rank higher and get more calls. A one-off fix is great, but ongoing work keeps you competitive as search behavior and algorithms change.

How can an electrician get more calls from Google in the UK?

UK electricians can get more calls by optimizing their Google Business Profile with correct categories (like 'Electrician', 'Emergency Electrician', 'Electric Vehicle Charging Station Contractor'), listing all services clearly, getting regular Google reviews, and keeping the profile active with posts. Google shows electricians who are trusted, relevant, and active.

What services should electricians list on Google?

Electricians should list all services they offer: rewiring, fuse box replacement, PAT testing, electric vehicle charger installation, emergency callouts, smoke alarm installation, lighting installation, socket installation, inspection and testing, and commercial electrical work. The more specific you are, the better Google matches you to customer searches.

Why do reviews matter more for electricians?

Reviews matter because electrical work is high-stakes—customers need to trust you won't burn their house down. Google uses reviews as proof of reliability. An electrician with 30 recent 5-star reviews will get far more calls than one with 5 old reviews, even if they're equally skilled. Reviews build trust and rankings.

Do electricians need different strategies for domestic vs emergency work?

Yes. Domestic electricians benefit from steady reviews, service listings, and regular posts showing completed projects. Emergency electricians need 24/7 availability clearly stated, fast response messaging, and reviews mentioning speed and reliability. Google recognizes these signals and matches you to the right search intent.

How often should electricians post on their Google Business Profile?

Ideally weekly. Regular posts keep your profile active in Google's eyes. Post about completed jobs, new services (like EV charger installations), safety tips, certifications, or seasonal reminders (like smoke alarm checks). Active profiles rank higher than dormant ones.

Can electricians get more calls without spending on ads?

Yes. A properly optimized Google Business Profile with good reviews, clear service listings, and regular activity will bring in calls organically without paid ads. Many UK electricians get 10-20 inquiries per week from Google alone once their profile is optimized and consistently maintained.

Local SEO Consultant for UK Trades & Small Businesses

Helping Trades & Small Businesses Get More Calls from Google

Phil Carrick is a local SEO and marketing consultant based in Northern Ireland, working with tradespeople across the UK to fix what's holding their Google visibility back — clearly, calmly, and without agency waffle.

Straight-talking advice. Practical fixes. A clear plan.

Most clients come to me because the phone has gone quiet — or they want more consistent enquiries without paying a high agency retainer.

No pressure — I'll just tell you what's holding the phone back.

This is for you if:

You rely on local work

You want more calls from Google

You don't want to learn SEO

You just want it handled properly

Sound like you? Let's get your Google profile working harder.

Want more help? See Phil's Google Guides for Trades.

👋 Hi, I'm Phil — Your Google Profile Guy for Trades

An online business problem solver (that happens to know Google very well)

Most of my clients don't need more marketing — they need the online stuff that's quietly holding them back fixed properly. That might be their Google Business Profile, reviews, booking setup, payments, or messaging. I join the dots so customers can find you, contact you, and choose you without friction.

I help hardworking trades across the UK rank higher, get more reviews, and turn more local searches into real paying customers.

I also work with other local service and small business owners who rely on Google and phone calls to win work — but trades are my core focus.

👋 Meet Phil

I'm Phil — the friendly SEO guy helping tradespeople across the UK get more calls without the marketing faff.

I built this business for a simple reason:

I wanted work that's calm, meaningful, and something I can do with a coffee and my wee dog Lillie by my side — without hurting my knees or dealing with corporate nonsense.

I'm not an agency.
I'm just a sound guy who knows how to get Google working properly for local tradespeople.

🧰 Trades I Help

Electricians • Plumbers • Roofers • Joiners • Builders • Painters • Gardeners • Cleaners • Locksmiths • Handymen • Power Washing • Landscapers • Garden Room Designers • Tilers • And more…

💬 Simple. Honest. No Long Contracts.

You'll always deal with Phil directly — no call centres, no jargon, just straightforward help to make your business more visible and more trusted online.

I keep things simple — clear pricing, honest results, and a friendly chat whenever you need it 😊

Google Business Profile

How to Rank Higher on Google Maps in 2026: GBP Tips for UK Trades

Phone gone quiet? Here's how to fix suspensions, rank higher on Google Maps, and stop competitors stealing your leads. Practical GBP tips for plumbers, electricians and UK trades.

Jan 7, 2026 12 min read

Read Article

UK tradesperson frustrated looking at computer showing competitors ranking higher on Google Maps

Local SEO

5 Local SEO Mistakes UK Trades Still Make in 2026

Sick of losing jobs to competitors? 73% of UK consumers check Google before calling any tradesperson. Here are the 5 costly mistakes holding you back.

Jan 2, 2026 Read More →